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"Prescribing Engagement: Unlocking Social Media for Pharma"

Learn how the full potential of social media will allow pharma to engage and support patients on social channels in new and better ways.

Social media has changed how consumers approach healthcare and how pharma communicates with patients, caregivers, and HCPs. As a growing number turn to social platforms for health information, providing compliant engagement and support options is critical for reaching those users. The best social media strategies are allowing brands to build trusting relationships while providing customer service and patient support.

How is your pharma company creating value in online communities?

Download the playbook that explores how compliant social and digital engagement and support options build relationships and influence patient behaviors. Topics include:

• How consumers use social media to access health information and evaluate treatments.
• Opportunities for pharma in peer-to-peer interactions and online communities.
• How social media engagement can empower consumers to make informed decisions.
• Best practices for building and managing effective, compliant social media engagement.

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